Direct selling is selling products directly to consumers in a non-retail environment. Instead, products go from the manufacturer to the direct sales company, then to the distributor or rep, and finally to the consumer. Products sold via direct sales are not typically found in traditional retail locations.
This means that finding a distributor or rep is the only way to buy them. As a result, salespeople earn their income from commission sales and occasional bonuses from the company they get their products from. They do not recruit other sales reps to receive more income.
Backed by positive consumer sentiment and growing awareness, this Rs 16,000cr industry is all set for a massive growth and is expected to reach Rs 64,500cr by 2025 (FICCI-KPMG Report). The merchandise is commonly available not at traditional store stores, which means having a seller or a representative is the best way of buying the items or services.
